Blog | Open Position: Marketing Coordinator Specialist


Open Position: Marketing Coordinator Specialist

June 04, 2024

WHAT WE ARE LOOKING FOR

This isn’t your typical marketing role. As we build our marketing team from the ground up, we are seeking a visionary Marketing Coordinator Specialist to become the cornerstone of our marketing efforts. We are looking for a proactive innovator who thrives in a startup environment. In this new role, you will be a lead architect and driver of our marketing efforts, shaping how we engage with wholesale distributors nationwide.
You’ll show the industry what Savance can offer by executing creative event and campaign plans, developing compelling content, and advocating for the brand. While reporting to senior leadership, you’ll be given opportunities to show wholesale distributors why Savance Enterprise ERP Software is different from the competition and educate them on the benefits of our innovative solution. You will work closely with the CEO and other team members to outline, implement, and adjust campaign strategies based on analytics.

ABOUT SAVANCE

Savance is a fast-paced, dynamic, and challenging software company located in Commerce, MI. We take a very collaborative approach to our work and seek candidates with the right cultural and technical fit to ensure our core mission of creating and supporting great software is realized. To excel at Savance, you must love to be challenged, seek out opportunities to develop your skills, be confident yet humble, and be able to learn from your mistakes. We thrive on smart, independent, and initiative-taking people who get along well with others. We expect a lot from our team, but a lot is offered in return.

WHAT MAKES THIS OPPORTUNITY UNIQUE

The Marketing Coordinator Specialist role is designed not just as a position but as a pathway to leadership within our growing company.
Leadership Pathway: This role goes beyond coordinating marketing efforts; it positions you for leadership. As you advance towards a senior management role, you will have a significant impact on our marketing strategy and the direction of our team.
Collaborative Growth Environment: Our company excels through teamwork. In this role, you’ll be at the heart of this dynamic, driving marketing success while enhancing your own leadership and strategic skills.
Impactful Work: Your contributions will play a crucial role in our company’s growth and success in the Wholesale Distribution market. This role offers the chance to implement your ideas and see real results, directly influencing our brand’s market position and share.
Be Part of Our Story: As our company expands, your efforts in shaping our marketing strategies will be integral to our success. Your work here will not only be acknowledged but will be essential to both our progress and your career development.

WHAT YOU WILL BE DOING

  • Developing and Executing Marketing Campaigns: As a key player on the Marketing team, you’ll know our audience better than anyone. What makes them want to buy? What makes us better than the competition? Who decides to buy, etc? You’ll identify personas, create tailored messaging that resonates, and find new ways to target our ideal client profiles. You will lead targeted marketing initiatives and create email campaigns, content, and event plans. You will be expected to track and report on campaign metrics and successes on a bi-weekly basis. Your goal will be to increase qualified leads by 20% in the first year.
  • Content Creation: Write and produce compelling and educational content including blog posts, case studies, and white papers. Target a 30% increase in website traffic and a 10% conversion rate increase for product demos.
  • Advertising: You will support the annual advertising plans by creating content for the purchased space. You will work with the Graphic Designer to create Digital Ads and Print Ads while providing the content and vision of the ad placement. You will be responsible for ensuring all backend links and CTAs are established and trackable.
  • Market Research: Deeply understand the needs and challenges of wholesale distributors to develop accurate buyer personas and ensure our marketing efforts resonate effectively.
  • Industry Analysis: Stay ahead of market trends by researching industry movements, analyzing competitors, and gathering customer feedback to continuously refine our marketing strategies.
  • Collaboration and Leadership: Work closely with Executive, Product, and Sales teams to ensure marketing efforts are cohesive and aligned with company goals, product roadmap, and customer needs.
  • Website Management: You will be responsible for keeping the Savance Enterprise website fresh and updated while always looking for ways to improve the experience. You will play a pivotal role in ensuring content is reflective of our product offering and making regular updates to meet the needs of prospects. You will also be held accountable for monthly reporting on website performance.
  • Events Coordination & Management: You will take the lead for all of Savance’s events from start to finish. From planning trade shows to identifying marketing support for each show, you will be in control of the event’s “game plan”. You will play a key role in identifying targets for every event and how to make the most out of our presence. You will support the sales team with a pre-show game plan of attack, and ongoing event updates and will be in charge of post-event feedback/adjustments. You will seek new event opportunities to help promote Savance and why our solution stands out among competitors.
  • Public Relations: You will connect with influential media outlets and key industry partners to place stories about company news and other initiatives. You will issue press releases and pitch Savance to leading industry publications and key partnership groups.
  • Webinar Coordination: You will conceptualize and design the content for every webinar event. You will be the person “behind the curtain” facilitating a successful event by collaborating with sales to creatively demonstrate information and drive participation.
  • Blog Content: Tell the stories of these unsung heroes who build the world we live in through copy, video, and captivating product features or enhancements.
  • Brand Advocacy: You will help further define the Savance Enterprise brand by ensuring all content and marketing pieces are created to align with our brand guidelines.
  • Social Media Management: Build and manage the company’s social media profiles and presence, including Facebook, LinkedIn, and additional channels that may be deemed relevant. You will manage social media and day-to-day activities including developing relevant content topics to reach the company’s target customers. You will monitor, listen, and respond to users in a “Social” way while cultivating consumer sales. You will work with a graphics designer for supporting images but will lead the social media calendar.

QUALIFICATIONS & EXPERIENCE

  • BA/BS degree in Marketing or equivalent work experience
  • 5 years experience in a B2B Marketing position
  • 2+ years using HubSpot CRM to streamline customer interactions and optimize marketing campaigns.
  • Proficient in Google Analytics, with a knack for leveraging analytics to refine marketing efforts and increase leads
  • Leverages solid critical thinking and decision-making skills.
  • Illustrates a proven track record for Marketing Excellence with extensive experience in user acquisition and growth marketing ideally within the wholesale distribution or ERP software sectors.
  • Possesses exceptional writing and verbal communication skills, capable of crafting impactful and engaging content that resonates with diverse audiences.
  • Proven expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, and SEO marketing.

OUR IDEAL CANDIDATE IS                    

  • Able to work independently, be organized, and meet deadlines.
  • Analytical Thinker: Utilizes a data-driven approach, skilled at analyzing data and transforming insights into effective, actionable marketing strategies.
  • Adaptable and Agile: Thrives in a dynamic, fast-paced startup environment, adept at managing multiple projects simultaneously under tight deadlines. You must possess the skillset to develop clear, actionable steps from the overall strategy & complete projects meeting deadlines and within budget.
  • Team Leader: Highly collaborative and motivated, with a strong desire to lead and foster a team-oriented atmosphere.
  • Analytics Savvy: Proficient in Google Analytics, with a knack for leveraging analytics to refine marketing efforts and increase leads.

COMPENSATION & BENEFITS

  • 50-70k salary based on experience
  • Performance-based bonuses
  • 2 weeks of Paid Time Off (PTO)
  • 8-10 paid holidays per year
  • 401k with company matching
  • Health, dental, and vision insurance
  • Flexible working schedule
  • Remote, work-from-home position

MAIN OFFICE LOCATION:

Our office is located at the address below; however, this position has the option of being a 100% remote position.

2655 E. Oakley Park Rd. Ste 210. Commerce Township, MI 48390

To apply, email resume and cover letter to: sehr@savance.com, attn: Human Resources